[PDF.23ak] Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
Fred Lager
[PDF.tq76] Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
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| #597982 in eBooks | 2011-02-02 | 2011-02-02 | File type: PDF||2 of 2 people found the following review helpful.| As I Expected...|By J. Ervin|It's a very good book about Ben & Jerry's rise from a couple of hippies in an old gas station to the Ben & Jerry's we know today. My husband and I are small business owners who manufacture another type of food product. The events in this book hit pretty close to home in terms of what we might run across or have already experienced. I must confess, h|From Library Journal|Can a business succeed if it is being run by someone who thinks a meeting is valuable when it produces good lines for his company-inspired screen play? Well, yes. In spite of a sometimes slapdash operation, a superior product and hard work s
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to b...
You can specify the type of files you want, for your gadget.Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor | Fred Lager. A good, fresh read, highly recommended.
