[PDF.38kq] Brand Islam: The Marketing and Commodification of Piety

Brand Islam: The Marketing and Commodification of Piety

[PDF.px08] Brand Islam: The Marketing and Commodification of Piety

Brand Islam: The Marketing  Faegheh Shirazi epub
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 | #518914 in eBooks |  2016-08-02 |  2016-08-02 | File type: PDF

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|| |"Plenty of books have addressed the staggering market potential of halal goods from a financial perspective, but Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for

From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most "halal" commodities are profit-driven, and they exploit the...

You can specify the type of files you want, for your gadget.Brand Islam: The Marketing and Commodification of Piety   |  Faegheh Shirazi. A good, fresh read, highly recommended.

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