[PDF.03ld] Case Theory in Business and Management: Reinventing Case Study Research

Case Theory in Business and Management: Reinventing Case Study Research

[PDF.yu68] Case Theory in Business and Management: Reinventing Case Study Research

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 |  2017-05-01 |  2017-05-01 | File type: PDF

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||About the Author|Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fe

'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.'

– Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney

Setting out to...

You can specify the type of files you want, for your gadget.Case Theory in Business and Management: Reinventing Case Study Research   |  Evert Gummesson.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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