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Comeback: The Fall & Rise of the American Automobile Industry

Paul Ingrassia, Joseph B. White




[PDF.hh76] Comeback: The Fall & Rise of the American Automobile Industry

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 | #472110 in eBooks |  2013-05-14 |  2013-05-14 | File type: PDF

||1 of 1 people found the following review helpful.| Good read for car nuts that did not grow up in the 60's or 70's|By Bradley Martin|I discovered this book when I was poking around my community college library years ago. I really enjoyed it. I am a car guy so learning about the US auto industry in the late 70's 80's and early 90's was a treat. I grew up in the 80's so I missed a lot of this stuff. The book goes into a lot of d|From Publishers Weekly|After posting record operating losses of $7.5 billion in 1991, Detroit's "Big Three" automakers seemed headed for disaster. But the last three years have brought a dramatic turnaround. How Ford, Chrysler and General Motors transformed them

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a ...

You easily download any file type for your device.Comeback: The Fall & Rise of the American Automobile Industry   |  Paul Ingrassia, Joseph B. White. Which are the reasons I like to read books. Great story by a great author.

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