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Consumer Boycotts: Effecting Change Through the Marketplace and Media

Monroe Friedman




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 | #2652892 in eBooks |  2002-05-03 |  2002-05-03 | File type: PDF

||5 of 5 people found the following review helpful.| Academic Study of Boycotts|By E. Spencer Garrett IV|This book approaches consumer boycotts from an academic perspective. Meaning that it is not the easiest of reads and it is definitely not a "how-to" book. On the other hand it should be helpful to those interested in looking at different strategic approaches to be used in different situations. I think my two biggest complai| |"A must-read for students of the consumer and public advocacy movements and for action-oriented consumer and public interest advocates." -- Mary Gardiner Jones, President, Consumer Interest Research Institute and author of Electronic House Calls: 21st Cent

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.



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