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| #107614 in eBooks | 2016-02-26 | 2016-02-26 | File type: PDF||0 of 0 people found the following review helpful.| With this e-book I am continuously having to extended my ...|By martin Johnson|With this e-book I am continuously having to extended my time even though its not expired to view the book on my mac.|2 of 2 people found the following review helpful.| Unedited and useless|By Elliebee|Don't waste your money on this book. It's insult|About the Author|Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advert
Presenting Advertising as it is actually Practiced. Known for its current examples the author's ability to pull from real-world experiences and clear writing style the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry this text presents advertising from the creative stand-point and the authors draw from their industry experience to lend life to the examples. This text cont...
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