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| #2071317 in eBooks | 2011-03-01 | 2011-03-01 | File type: PDF|||"The key point in this important new book is that a corporation's 'social' strategy must be integrated with its business strategy. Husted and Allen break new ground in showing us how this integration needs to proceed. This is a terrific book for managers and t
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social acti...
You easily download any file type for your gadget.Corporate Social Strategy | Bryan W. Husted. A good, fresh read, highly recommended.
