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Develop Your Marketing Skills (Creating Success)

Neil Richardson, Ruth M Gosnay




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 | #2295043 in eBooks |  2010-11-03 |  2010-11-03 | File type: PDF

||0 of 0 people found the following review helpful.| Create great success....|By Phillip Taylor MBE|CREATE GREAT SUCCESS BY DEVELOPING YOUR MARKETING SKILLS WITH KOGAN PAGE

An appreciation by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers

Marketing is essential to every business, but many professionals find they don’t have the time to get to grips with the basics. “Develop You|About the Author|
Ruth Gosnay teaches at Leeds Business School in the UK.  She has extensive experience working for household names in various marketing roles.  Neil Richardson teaches at Leeds Business School in the UK.&nbs

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve c...

You can specify the type of files you want, for your device.Develop Your Marketing Skills (Creating Success)   |  Neil Richardson, Ruth M Gosnay.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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