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Dictionary of Marketing Communications

Norman A.P. Govoni




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 | #2651355 in eBooks |  2003-07-11 |  2015-02-27 | File type: PDF

|| |" Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni??'s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course mate

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changin...

You easily download any file type for your device.Dictionary of Marketing Communications   |  Norman A.P. Govoni. Just read it with an open mind because none of us really know.

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