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| #1394412 in eBooks | 2001-02-28 | 2001-02-28 | File type: PDF||0 of 0 people found the following review helpful.| Complete basic marketing course as only DK can present it|By moss-covered in seattle|I found this book at the library and read it before buying a copy to have as a reference and training tool. The material is well-presented in steps and complete. DK books are reliably wonderful that way!|1 of 1 people found the following review helpful.| Solid little|.com |If you've always wished for a marketing guide that didn't take as long to read and digest as the actual marketing process itself, you'll love this itty-bitty crash course, which zooms in on four key areas: putting customers first (understanding your ma
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