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Eco-Business: A Big-Brand Takeover of Sustainability (MIT Press)

Peter Dauvergne, Jane Lister




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Eco-Business: A Big-Brand Takeover  Peter Dauvergne, Jane Lister epub
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 | #832182 in eBooks |  2013-03-01 |  2013-03-01 | File type: PDF

||2 of 2 people found the following review helpful.| superb critique of the current corporate sustainability trend|By Erik Foley|I have been a follower and even a proponent of corporate sustainability strategy for a number of years. This book provides a cogent and important counterpoint to an increasingly strong line of thinking that we can have win-win solutions to environmental problems. I teach in the business school and have| ||The message of this book is clear: buyer beware! Peter Dauvergne and Jane Lister provide an intelligent wake-up call, challenging us to be careful of what we ask for. While we may applaud big multi-national corporations for embracing the sustainability mantra

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual "greenwashing" efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Da...

You can specify the type of files you want, for your device.Eco-Business: A Big-Brand Takeover of Sustainability (MIT Press)   |  Peter Dauvergne, Jane Lister. A good, fresh read, highly recommended.

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