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Estratificação socioeconômica e consumo no Brasil (Portuguese Edition)

José Afonso Mazzon, Wagner A. Kamakura




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 | #3018959 in eBooks |  2016-04-07 |  2016-04-07 | File type: PDF

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Como definir a "nova classe média" e identificar seus reais padrões de consumo dentro da sociedade brasileira atual? Esse desafio foi encarado pelos autores de Estratificação Socioeconômica e Consumo no Brasil, ao desenvolver um novo modelo de estratificação socioeconômica para o Brasil e redefinir as classes socioeconômicas para fins de segmentação de mercado e audiência. O livro disponibili...

You easily download any file type for your gadget.Estratificação socioeconômica e consumo no Brasil (Portuguese Edition)   |  José Afonso Mazzon, Wagner A. Kamakura. I was recommended this book by a dear friend of mine.

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