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How They Started: Global Brands: How 21 good ideas became great global businesses

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 | #1809716 in eBooks |  2008-10-30 |  2008-10-30 | File type: PDF

||0 of 0 people found the following review helpful.| Well organized|By Shesma|The book is worth reading. The stories told are inspiring and well organized. Each story is ended paragraph or two which talks about where is the brand now, so you want to research the information in this section. Good read .|0 of 0 people found the following review helpful.| Needs better proofreading|By Stephe|About the Author|David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world’s biggest international businesses got of the ground, and those very firs...

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