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International and Cross-Cultural Management Research (SAGE series in Management Research)

Jean-Claude Usunier




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 | #3695809 in eBooks |  1998-09-18 |  2012-08-21 | File type: PDF

|| |An excellent account of the current state of the art and makes an important contribution to the theoretical and methodological development of the area as a whole' - Journal of Marketing Management |This book addresses the particular characteristi

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.



A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether manageme...

You easily download any file type for your gadget.International and Cross-Cultural Management Research (SAGE series in Management Research)   |  Jean-Claude Usunier. Just read it with an open mind because none of us really know.

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