[PDF.98ot] Jobs to Be Done: A Roadmap for Customer-Centered Innovation

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

[PDF.cg14] Jobs to Be Done: A Roadmap for Customer-Centered Innovation

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 | #97377 in eBooks |  2016-11-15 |  2016-10-31 | File type: PDF

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||0 of 0 people found the following review helpful.| Practical Application But Needs Fuller Examples|By IN8|Practical business books are rarer than those professing one theory or another so one taking us through the steps is really useful. What's missing though is more specificity in the examples given. It's probably challenging when using real clients but that's where the value in the book lies.|1 of 1 people found the followin| |

"Jobs to be Done is highly organized and expertly crafted...Company leaders looking for ways to institutionalize innovation are sure to find it here." --Foreword s

Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.

First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. The...

You easily download any file type for your device.Jobs to Be Done: A Roadmap for Customer-Centered Innovation   |  Stephen Wunker, Jessica Wattman, David Farber. Which are the reasons I like to read books. Great story by a great author.

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