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Marketing Bastardo & stupidità umana (Italian Edition)

Gustavo Guglielmotti




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 | #4482202 in eBooks |  2013-01-09 |  2013-01-09 | File type: PDF

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Il marketing è legato indissolubilmente al lato oscuro della nostra anima, a quel lato che teniamo nascosto, lontano dagli sguardi.
Per mantenere nascosta questa parte della nostra anima, siamo disposti a spendere quello che abbiamo e anche ciò che non abbiamo.
Un linguaggio semplice ed immediato per capire in pochi minuti se la campagna pubblicitaria che viene presentata a un’azienda è corretta o meno.
Dopo aver letto questo lib...

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