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Neuromarketing: A Peep into Customers Minds

J.K. Singh, Deepali Agrawal, D. P. Deepak, Kk Sharma




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 | #2314651 in eBooks |  2010-01-30 |  2010-01-30 | File type: PDF

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Neuromarketing is an emerging field of marketing that studies human brain to understand the consumer behaviour. This book shows how these medical technologies are used to identify the patterns of brain activity that reveals how a consumer actually responds and evaluates a product, service or advertisement. It aims at understanding how and why a customer develops relationship with the product, brand and the company itself. Divided into four sections, the book convincingly...

You easily download any file type for your device.Neuromarketing: A Peep into Customers Minds   |  J.K. Singh, Deepali Agrawal, D. P. Deepak, Kk Sharma. Which are the reasons I like to read books. Great story by a great author.

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