[PDF.75dj] Principles of Marketing: A Value-Based Approach

Principles of Marketing: A Value-Based Approach

[PDF.bs00] Principles of Marketing: A Value-Based Approach

Principles of Marketing: A From Palgrave Macmillan epub
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 | #3912155 in eBooks |  2013-11-19 |  2013-11-19 | File type: PDF

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||From the Back Cover|Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering including the reputation of the organization, staff representation, product benefits, and tec

Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices.

In Principles of Marketing each part of the marketing process is explored from the value perspective. The book als...

You easily download any file type for your gadget.Principles of Marketing: A Value-Based Approach   |  From Palgrave Macmillan.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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