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Real Influence: Persuade Without Pushing and Gain Without Giving In

Mark Goulston, John Ullmen




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 | #301642 in eBooks |  2013-01-02 |  2012-12-12 | File type: PDF

||4 of 4 people found the following review helpful.| Well-written, insightful, surprisingly practical|By M. Henderson|I'm usually not a fan of these types of books, but I began reading based on a recommendation. I was surprised by how practical it was. Well-written and full of insight. I saw seeing myself in the examples of "getting it wrong." For example, when it comes to listening, this Mark Twain quote summed me up: | |

"[Real Influence] offers a full course banquet of fresh ideas for the price of a modest dinner." --Inland Empire Business Journal |From the Inside

People won’t put up with being “sold” anymore. If they sense they are being pushed, their guard goes up—and even if they do comply, lingering resentment undermines the relationship...maybe forever.

Yet, most books on influence still portray it as something you “do to” someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occa...

You can specify the type of files you want, for your device.Real Influence: Persuade Without Pushing and Gain Without Giving In   |  Mark Goulston, John Ullmen. I was recommended this book by a dear friend of mine.

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