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Redesigning Manufacturing: Reimagining the Business of Making in the UK

M. Beverland, B. Nielsen, V. Pryce, Ellen Hellmann




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 | #3447355 in eBooks |  2015-05-13 |  2015-05-13 | File type: PDF

||About the Author|Michael Beverland is Professor of Brand Management at the University of Bath, UK. His research focuses on branding and design-driven innovation in manufacturing. Michael has published in a range of journals including the Journal of Consumer Rese

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.



You can specify the type of files you want, for your device.Redesigning Manufacturing: Reimagining the Business of Making in the UK   |  M. Beverland, B. Nielsen, V. Pryce, Ellen Hellmann. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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