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| #2949379 in eBooks | 2003-09-02 | 2003-09-02 | File type: PDF||About the Author|Barbara B. Stern is Professor of Marketing at Rutgers University.
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and cons...
You easily download any file type for your gadget.Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research) | Barbara B. Stern. I really enjoyed this book and have already told so many people about it!
