[PDF.01bt] Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
[PDF.ha26] Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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| #128921 in eBooks | 2015-10-27 | 2015-10-27 | File type: PDF||0 of 0 people found the following review helpful.| An Interesting Tale|By Grumpy Geezer|The story of Coca Cola is truly an amazing tale, and truly and American experience. The author allows us all of the inside information regarding it's beginnings including an real understanding of the times and culture. The story is full of diverse human personalities with all of their strengths and failings. The weakness of the book comes|From Publishers Weekly|The Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Coca-Cola. Nixon later became senior part
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who...
You can specify the type of files you want, for your device.Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World | Frederick Allen. A good, fresh read, highly recommended.
