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Store Choice, Store Location and Market Analysis (Routledge Revivals)

Neil Wrigley




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 | #1444406 in eBooks |  2014-10-14 |  2014-10-14 | File type: PDF

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This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to under...

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