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Strategic Marketing: Making Decisions for Strategic Advantage

Musadiq A. Sahaf




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 | #2930212 in eBooks |  2008-12-30 |  2008-12-30 | File type: PDF

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Strategic marketing is the process to help an organization to concentrate on its limited resources to increase sales and achieve sustainable competitive advantage. This book aims at focusing at strategic dimensions of marketing. The book effectively discusses the fundamentals of strategic marketing, elaborates on how a firm can achieve success through customer service and customer relations, analyzes strategic marketing concepts, focuses on elements of marketing mix, and...

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