[PDF.53jg] Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
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Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Joel Makower, Cara Pike
[PDF.xo60] Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
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| #1448053 in eBooks | 2008-09-13 | 2008-10-05 | File type: PDF||12 of 12 people found the following review helpful.| Guru's insights provide best guide yet for green biz strategies|By E. Bruce Harrison|With more than a dozen previous books, including "The Green Consumer", already on corporate and small-business bookshelves, Joel Makower has become a master green business analyst. This book draws on his knowledge and analytical skills, with market research assist from Cara Pike, and his tale|From the Back Cover||“Strategies for the Green Economy joins big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive.”|--Lorraine Bolsinger, vice president of Ec
Businesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.
So, how does a company succeed in a world gone green?
In Strategies for th...
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