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Survival Math for Marketers

Peter C. Weiglin




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 | #4121662 in eBooks |  2002-07-03 |  2013-08-02 | File type: PDF

||2 of 5 people found the following review helpful.| Great Book and Outstanding Service|By Richard D. Jefferson|My book order was processed very fast and arrived quickly. I was very satisfied with the whole experience. Also, I would highly recommend this book. It is well written and easy to understand.|3 of 5 people found the following review helpful.| Yuk. Don't bother|By JuliaAbout the Author||Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.


Presented in an irreverent, conversational style, this book includes numerous real-world examples and illus...

You can specify the type of files you want, for your gadget.Survival Math for Marketers   |  Peter C. Weiglin. Which are the reasons I like to read books. Great story by a great author.

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