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The Emergence of Modern Marketing

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 | #4306925 in eBooks |  2004-08-02 |  2004-08-02 | File type: PDF

|| |"This is an important and thought-provoking book. Vego's book is a substantial contribution...one that can be recommended."|-James Goldrick, Australian Defense Force Academy, "International Journal of Maritime History ||About the A

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.


This collection of essays considers the emergence of modern marketing by examining product diffe...

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