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The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

Rita Gunther McGrath, Ian MacMillan




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 | #678290 in eBooks |  2000-10-11 |  2000-10-11 | File type: PDF

||1 of 1 people found the following review helpful.| Easy to follow handbook for new ventures and established businesses|By B. Wing|First off, you have to cast aside the idea that the word “entrepreneur” is only referring to those at the helm of startups and new business ventures, and instead borrow from the old French definition: “one who undertakes or manages”. The ideas presented in this book actually l|About the Author|
Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coaut

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and ...

You easily download any file type for your device.The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty   |  Rita Gunther McGrath, Ian MacMillan.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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