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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
[PDF.di35] The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
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| #2603858 in eBooks | 2016-03-09 | 2016-03-09 | File type: PDF||0 of 0 people found the following review helpful.| Consumer psychology|By swazi|This book is a succinct summary of the emergence of behavioral economics over the last 25 years. This approach continues to throw up new insights into consumer behavior and promises to continue to be a rich vein for marketing strategy for the foreseeable future.|0 of 0 people found the following review helpful.| Great ove|About the Author|Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlässigtes Phä
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strateg...
You can specify the type of files you want, for your gadget.The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy | Enrico Trevisan. I was recommended this book by a dear friend of mine.
