[PDF.03fb] The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series)
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The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series)
John Mullins
[PDF.pc68] The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series)
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| #67856 in eBooks | 2013-10-11 | 2013-10-11 | File type: PDF||0 of 0 people found the following review helpful.| Essential|By D. Carvalho|Do not start a venture without reading this book and putting to work the road test it proposes. It is hard to do it for the first time and it may be disappointing to find out that an apparently good idea is a loser, but it is a great way to avoid wasting more precious time and money on a failure. The seven domains of attractiveness is a powerful to||."..shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03."..does provide a reality check for anyone poised to jump into a new venture without thin
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP
Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?
No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.
You can specify the type of files you want, for your device.The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up (Financial Times Series) | John Mullins. A good, fresh read, highly recommended.
