[PDF.51hr] The SAGE Encyclopedia of Corporate Reputation
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The SAGE Encyclopedia of Corporate Reputation
[PDF.nz50] The SAGE Encyclopedia of Corporate Reputation
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| #311341 in eBooks | 2016-05-31 | 2016-06-01 | File type: PDF|||-Mr. Carroll and his contributors have... [assembled] serious, scholarly articles on subjects pertinent to corporate reputation in a well-organized, easily accessible reference work. The set should be on the short list for academic libraries supporting busines
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions...
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