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The WOW Factor: How I Turned One Idea and My Unbridled Enthusiasm into a Golf Revolution

Barney Adams




[PDF.bg46] The WOW Factor: How I Turned One Idea and My Unbridled Enthusiasm into a Golf Revolution

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 | #1872158 in eBooks |  2008-06-17 |  2008-06-17 | File type: PDF

||2 of 2 people found the following review helpful.| Fun read with an excellent message|By jark87|As one reviewer already noted, the message regarding the WOW factor is simple, but too often overlooked. Anyone in sales or product development should ask themselves what their WOW factor is. Answer that question and you'll increase your market share, as Adams did.

Beyond the business case, the book was a fun and interes|About the Author|
Barney Adams is the founder of Adams Golf and the inventor of the Tight Lies fairway wood, which sparked a revolution in golf. He lives in Dallas, Texas.

The founder of Adams Golf and the inventor of Tight Lies, the most popular fairway wood of all time, tells his rags-to-riches story. In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeate...

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