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Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles

Richard B. McKenzie




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 | #1175546 in eBooks |  2008-04-17 |  2008-04-17 | File type: PDF

||11 of 12 people found the following review helpful.| the cover promises fun, but actually it's kinda boring|By Caraculiambro|I don't think this book is anywhere near as entertaining as the author, an economics teacher at UC Irvine, thinks. It's meant to be a popular and light-hearted look at a variety of pricing puzzles: those situations where common sense suggests the price either needs to rise or fall for business to pick u|.com |With exhaustive research and a wry sense of humor, University of California, Irvine professor Richard McKenzie probes the pricing questions that consumers so often fail to ask in Why Popcorn Costs So Much at the Movies. By distilling the effecti

This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with "9" (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative...

You easily download any file type for your gadget.Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles   |  Richard B. McKenzie. Which are the reasons I like to read books. Great story by a great author.

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