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Winning in Emerging Markets: A Road Map for Strategy and Execution

Tarun Khanna, Krishna G. Palepu




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 | #523466 in eBooks |  2010-04-28 |  2010-04-28 | File type: PDF |  1.28

||1 of 1 people found the following review helpful.| Lots of context in a small package|By Andy from Outer Space|Book was purchased with intent to learn more about the problems business's face when entering into emerging markets. The book clearly illustrates (literally there are graphs and other visual aids) the problems and opportunities in emerging markets as well as emerging markets competing for business in developed markets| |
From the authors: ||"The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."||Praise for Winn

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication...

You can specify the type of files you want, for your gadget.Winning in Emerging Markets: A Road Map for Strategy and Execution   |  Tarun Khanna, Krishna G. Palepu. I really enjoyed this book and have already told so many people about it!

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