[PDF.20mq] A Manager's Guide To PR Projects: A Practical Approach (Routledge Communication Series)

A Manager's Guide To PR Projects: A Practical Approach (Routledge Communication Series)

[PDF.kg03] A Manager's Guide To PR Projects: A Practical Approach (Routledge Communication Series)

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 | #2773749 in eBooks |  2003-10-17 |  2003-10-17 | File type: PDF

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||About the Author||Patricia J. Parsons spent 26 years as a Professor of Public Relations in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada after a career in health communication and writing. She is the author of a doz

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients.

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