[PDF.26yf] The Business of Culture: Strategic Perspectives on Entertainment and Media (Organization and Management Series)
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The Business of Culture: Strategic Perspectives on Entertainment and Media (Organization and Management Series)
From Psychology Press
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| #2485405 in eBooks | 2006-04-21 | 2006-04-21 | File type: PDF||||The 'Business of Culture', Lampel, Shamsie, and Lant's new edited volume...is worth readers' attention for a variety of reasons. The editors have combined their deep domain knowledge of specific cultural industries and their scholarly backgrounds in organi
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles...
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