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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)

Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske




[PDF.cn74] The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)

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 | #143794 in eBooks |  2014-01-14 |  2014-01-14 | File type: PDF

||5 of 5 people found the following review helpful.| As Advertised|By B. Johnson|Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the| ||In a clear and simple style, this book shows how designing thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten cases in the book provide creative and innova

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field...

You can specify the type of files you want, for your device.The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)   |  Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske. I really enjoyed this book and have already told so many people about it!

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