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The Myth of the Garage

Chip Heath




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 |  2012-01-26 |  2012-01-26 | File type: PDF

||0 of 0 people found the following review helpful.| Great thought-provoking examples, but nothing on what to do with those insights....|By Kindle Customer|This is a great (very brief) book that asks us to reconsider our preconceived notions. I picked it because I am a very big fan of the Heath brothers after reading their book "Made to Stick", which forced me to reconsider how I thought about marketing (and it was free!). This b

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'.
In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
- Why you s...

You easily download any file type for your gadget.The Myth of the Garage   |  Chip Heath. I was recommended this book by a dear friend of mine.

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