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Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant (Management & Marketing Book 16)

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 | #238449 in eBooks |  2015-08-17 |  2015-08-17 | File type: PDF

||1 of 1 people found the following review helpful.| Nice short reading|By Jose Carlos Lopez Picard|Nice short reading; nothing else out of the ordinary . . . . . . . . . . .|0 of 0 people found the following review helpful.| Overview|By CAB|Great bird's eye view of the concept! Don't expect to get far into the weeds but a quick read to understand the premise.|1 of 1 people foun

Innovate your way to success and push your business to the next level! 

This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.  

In 50 minutes you will be able to:


   • Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’

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