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Kapital Cliente: la rentable gestión de clientes (Spanish Edition)

Marta Lucía Restrepo




[PDF.ka75] Kapital Cliente: la rentable gestión de clientes (Spanish Edition)

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 | #2776070 in eBooks |  2015-12-11 |  2015-12-11 | File type: PDF

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Las organizaciones de hoy enfrentan el gran desafío de consolidar sus relaciones con clientes que eligen sus marcas, en un contexto donde la población de consumidores es finita y escasa. La razón es muy simple: las personas adquieren productos para usarlos en momentos específicos, pues no es común vestirse simultáneamente con varios trajes, manejar varios vehículos o usar más de un par de zapatos. Esta limitaci&oacu...

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