[PDF.22vc] Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

[PDF.yf94] Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter

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 | #200713 in eBooks |  2007-09-27 |  2007-09-27 | File type: PDF

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||0 of 0 people found the following review helpful.| Rent it|By OmoUltimate|I felt that this book was grossly repetitive when it was not called for, and excessively vague when I needed more explanation. So naturally I did not read it and still made an A in the course. Rent it, don't buy. Grad school is expensive.|0 of 1 people found the following review helpful.| Thoughtful book about MNCs and globalis| |

Named one of the “Highlights from the Decade” in strategy+business magazine.|

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and ...

You easily download any file type for your device.Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter   |  Pankaj Ghemawat. I really enjoyed this book and have already told so many people about it!

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