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Statistical Methods in Customer Relationship Management

V. Kumar, J. Andrew Petersen




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 | #1499961 in eBooks |  2012-07-26 |  2012-07-26 | File type: PDF

||1 of 1 people found the following review helpful.| Five Stars|By Insu Park|A great textbook or reference book for the Stat methods in not only CRM but also Marketing Models. Appreciate, Dr. Kumar and Dr. Petersen.|3 of 3 people found the following review helpful.| The Ultimate Quantitative CRM Guide|By ServantofGod|Whilst most CRM books speak of ideologies and people factor, th| ||“Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.”  (Zentralblatt MATH, 1 May 2013) |  | |

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