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The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing

Emanuel Rosen




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 | #1017795 in eBooks |  2009-02-17 |  2009-02-24 | File type: PDF

||0 of 0 people found the following review helpful.| The Anatomy of Buzz Still Mandatory Read|By Chris Abraham|I just finished The Anatomy of Buzz Revisited, kindly signed and sent to me by the author and expert, Emanuel Rosen. I read the first half of the book during my long constitutionals a couple months ago. In fact, I did a video review of the book while I was walking you can check out.

I put it down, thinking I h| |“Just about every page of this book has an insight worth the entire price of admission. Tell your friends.”|—Seth Godin, author of Tribes||“Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This bo

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world

With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing execu...

You can specify the type of files you want, for your gadget.The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing   |  Emanuel Rosen. I was recommended this book by a dear friend of mine.

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