[PDF.70kg] The First Mile: A Launch Manual for Getting Great Ideas into the Market
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The First Mile: A Launch Manual for Getting Great Ideas into the Market
Scott D. Anthony
[PDF.at35] The First Mile: A Launch Manual for Getting Great Ideas into the Market
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| #412049 in eBooks | 2014-04-01 | 2014-04-01 | File type: PDF||0 of 0 people found the following review helpful.| Wonderful Book.Clears misconception about Innovation|By Pramod|I am someone who cannot read a book more than once, I get distracted really fast. But I must admit, this book was so wonderfully written that it made me read it twice. Whenever I read business books it was more about theoretical concepts which could not be translated into what I do for my clients. However, this book||
Anthony skillfully leads readers through his process ” the author ends each chapter with a distillation of key messages and provides a First Mile Readiness Checklist that readers will value.” Publishers Weekly||ADVANCE PR
You have a great idea, now what?
That first milewhere an innovation moves from an idea on paper to the marketis often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process.
The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare e...
You can specify the type of files you want, for your gadget.The First Mile: A Launch Manual for Getting Great Ideas into the Market | Scott D. Anthony. I really enjoyed this book and have already told so many people about it!
